Have You Matched Your Sales Funnel to Your Customer’s Purchase Journey?

By Todd Garretson / November 20, 2014 / Comments Off on Have You Matched Your Sales Funnel to Your Customer’s Purchase Journey?

By now, my guess is you’re outfitted with a world-class Customer Relationship Management (CRM) software that is revolutionizing your business? A super-sized, gazillion dollar industry has led to more collaboration, real-time information and analytics that businesses everywhere hope to leverage to drive revenue. But, is it working for you?  If not, why not? CRM systems have…

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Choosing The Right Growth Strategy For Your Business

By Todd Garretson / November 11, 2014 / Comments Off on Choosing The Right Growth Strategy For Your Business

This picture reminds me of all of the extra calories that the fast approaching Holiday season will bring.  I also love the picture, as the choice seems so easy, right?  It doesn’t matter which one you pick, it’s all good stuff inside! When it comes to choosing the right growth strategy for your business, it can be very…

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5 Strategic Shifts To Drive Growth In 2015

By Todd Garretson / October 26, 2014 / Comments Off on 5 Strategic Shifts To Drive Growth In 2015

Do you find yourself frustrated trying to uncover what went wrong with your growth strategy in 2014? Has a recent acquisition failed to deliver the growth you expected? Perhaps you’re getting ready to make another investment and you want to be sure you position the company to capitalize on growth opportunity? It’s these questions that…

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How Two Come-from-Behind Brands Changed the Game

By Todd Garretson / September 7, 2014 / Comments Off on How Two Come-from-Behind Brands Changed the Game

One brand decided it was time.  The other brand decided to design and build an icon. Last week, two very unlikely brands announced forthcoming innovations that will deliver a higher level of value and consumer experience never before seen in their respective markets. They both raised the bar on their industries and did so with…

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How To Change Entire Industries

By Todd Garretson / August 29, 2014 / Comments Off on How To Change Entire Industries

If you’re failing to achieve the kind of traction you desire with your business, you may be plugged into the wrong source for growth. Identifying where you will source your growth is one of the most commonly missed steps in designing the right strategy for your business.  Unfortunately, if you fail to get it right, it…

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The Lack of Innovation in Your Business is a Symptom of a Much Bigger Problem

By Todd Garretson / August 22, 2014 / Comments Off on The Lack of Innovation in Your Business is a Symptom of a Much Bigger Problem

About 6 years ago, severe lower back pain brought me to my knees like an unearthed oak tree in a tornado. I suffered what would become a string of painful and debilitating periods where I would scratch and claw to get back on my feet, throwing anything I could at the pain, from heat, to…

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The Bold Road to Growth

By Todd Garretson / June 26, 2014 / Comments Off on The Bold Road to Growth

It is fascinating to consider the end-to-end journey a person, business or other endures to move from a current state to an enhanced state of being. Also referred to as change.  Or, better yet, growth. Sequence of events might look something like the following:Urgent trigger event occurs signaling possible need for change Trigger event leads…

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Customer Experience:  Building a Path to Spectacular

By Todd Garretson / June 19, 2014 / Comments Off on Customer Experience:  Building a Path to Spectacular

Every year (virtually every year!), we reserve the spring break week for Disney World in Orlando, FL. While late for the kids, a favorite experience, without question is the fireworks display every night over the castle in the main park. It’s always interesting to see oodles of family memories being made at ALL times throughout…

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Why You Need to Play Connect Four with Your Children

By Todd Garretson / May 22, 2014 / Comments Off on Why You Need to Play Connect Four with Your Children

We recently celebrated summer birthdays for my two boys before school let out so that their friends could attend before summer vacations.  My three older children are now very skilled at strategically hovering during the present opening to find the one gift that the birthday kid does not appear interested-in and are quick to “snatch-and-run”.…

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4 Questions that will Reframe Your Strategy

By Todd Garretson / May 15, 2014 / Comments Off on 4 Questions that will Reframe Your Strategy

Thinking of starting a business?   Or have you started already, but progress is slow or has stalled? Perhaps you have been in a family or founder-led business for a lengthy period of time and are experiencing another plateau of little to no growth? Maybe you are primed and ready for expansion into new channels,…

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Founder Todd Garreston

With over 15 years of experience leading market share growth initiatives of top consumer brands in Fortune 500 and privately-held business environments, Todd Garretson advises and helps organizations identify new growth potential, craft strategy that moves people to action and enhance overall performance.

Having a passion for helping people and organizations to unlock dormant growth potential, Todd writes and speaks for audiences in three core areas: business growth strategy, leadership and personal / professional growth.

Residing in Atlanta, GA with his wife, Lauri, and their four children, weekends and free time are spent with family, coaching youth sports, and sharing his passion for fitness and nutrition.